![]() ![]() The Weeknd has denied reports he will perform a super-long halftime show at Super Bowl 2021. Though he later appeared to have his old face back again in a trailer for the Super Bowl, fans have begun to wonder what new look he might unveil at this year’s show. The schtick carried into his latest music video for “Save Your Tears,” which featured him with some disturbing CGI plastic surgery. The Weeknd, whose real name is Abel Tesfaye, has been staging an elaborate lead-up to his performance at Tampa Bay, Florida’s Raymond James Stadium, appearing in public with an increasingly beat-up face. As in previous years, it will be roughly 12-13 minutes long.” Billboard issued the following statement: “A previous version of this story incorrectly stated that The Weeknd’s Super Bowl halftime performance would be 24 minutes long. However, reps for the singer told The Post that was incorrect, and that he’ll be performing for the usual length of about 13 minutes. However, a teaser for the show features a montage of fans enjoying “Blinding Lights,” including a grocery store worker and a pool cleaner dancing to his tune like no one’s watching.īillboard reported Thursday that the show would be twice as long. The singer remained mum on what exactly the money will be spent on, or the setlist he expects to perform. The Weeknd shows real face after ‘plastic surgery’ shocked fans He fronted the show with his own money to “make this halftime show be what he envisioned,” said his manager, Wassim “Sal” Slaiby, 41. Last year’s halftime show, headline by Jennifer Lopez and Shakira, drew about 102 million viewers.īut with more fans forced to stay home this year - and likely glued to their TVs - The Weeknd said he’s hoping to make his show a more “cinematic experience,” he told Billboard. The soda company said it would instead focus on its halftime show featuring the Grammy-winning, TikTok dance-inspiring “Blinding Lights” performer. ![]() This comes after Pepsi, which sponsors the halftime show, announced that it was joining other advertisers in scaling back their Super Bowl 2021 commercials. The singer, 30, will put $7 million of his own money into this year’s performance, according to Billboard. The Weeknd is going all in for this year’s Super Bowl halftime show. Girlfriend reflects on Bucs’ Super Bowl win in Rob Gronkowski tributeĪntonio Brown heads back to Florida home after wild Buccaneers exit The 10 best Super Bowl national anthem performances of all time " It's not really coming in until you hit the stage.The one thing Rams star ‘despises’ about Super Bowl celebrations "We live in a world where artists don't really make the money off the music like we did in the Golden Age," The Weeknd told Forbes in 2017. The Weeknd already has a lucrative touring business: In the past five years, The Weeknd has earned more than $205 million, pretax, including $92 million in 2017, the year of his Starboy tour. Travis Scott, who also performed that year, more than doubled his performance haul he now grosses over $1 million per show. Those ticket sales translate into real money: While Lopez and Shakira weren’t able to capitalize as the pandemic canceled their concerts, Maroon 5’s per-city average gross grew by $200,000 to $1.7 million after performing in 2019’s halftime show. The Weeknd plans to embark on his After Hours tour next year, and in the past, StubHub traffic has jumped at least 50% for halftime acts following the Super Bowl, according to the ticketing site. The Weeknd’s performance could cost as much as $20 million. The Weeknd’s manager confirmed that Pepsi and the NFL had once again chipped, but none of the parties will confirm how much has been spent. While representatives from the NFL and Pepsi did not reply to a request for comment, last year’s show cost $13 million, according to Reuters. The NFL and Pepsi typically foot the multimillion dollar productions costs. ![]()
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